Principles of Marketing
Type
Book
Authors
ISBN 10
0136912478
ISBN 13
9780136912477
Category
Unknown
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Publication Year
1991
Publisher
Pages
688
Subject
9/5/2017
Description
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Electrolux help to bring the subject alive. - from Amzon
Number of Copies
1
